Around five centuries ago, the Chippas – a community of craftspeople – started settling in Bagru, a village about 32 kilometres south west of Jaipur.
Masters of traditional wood block printing on fabric, the Chippas began practising their craft in Bagru under the patronage of Jaipur’s Rajput rulers, and Bagru soon became famous throughout India for its unique hand block printed fabrics.
Bagru, the brand, embodies this priceless heritage and craftsmanship of Bagru village and the traditions of Rajasthan… the rich natural dyes, traditional natural fibres, block printing techniques handed down over generations…
Rooted in the historical Bagru village, our mission is to keep alive the true Bagru experience. Not only do we create sustainable fabrics and clothing for the contemporary world, but we also spread traditional knowledge of Rajasthani and Indian textiles and the timeless craft of hand block printing using natural dyes, drawn from beyond the mysterious veils of forgotten history.
Our theme line ‘Heritage Clothing’ vocalizes the brand’s larger purpose and its unique vision.
Equally symbolic is the red colour in our logo which represents the first dye created by humans – Madder Red .
Bagru, the brand, engages with people from India and across the world in various ways: