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Bagru - The Brand
About 500 years ago, a community of craftspeople – started
settling in Bagru, a village about 32 kilometres southwest of
Jaipur.
Masters of traditional woodblock printing on fabric, they began
practising their craft in Bagru under the patronage of Jaipur’s
Rajput rulers, and Bagru soon became famous throughout India for
its unique hand block printed fabrics.
Since our brand embodies this invaluable heritage and craftsmanship of Bagru and its artisans, we named it after this close-knit village that thrives on the traditions of Rajasthan. We are Bagru in spirit, substance, and style—the rich, deep pigments, natural fibres rooted in the local culture, and block printing techniques handed down over generations, we don’t just preserve them, we reinvent and celebrate them in all their glory.
Our brand’s mission is to keep alive the true Bagru experience. We create sustainable fabrics and comfortable, chic clothing for the contemporary wearer. Our mission is to raise awareness about the indigenous Rajasthani and Indian textiles and the timeless craft of hand block printing, which has been largely obscure thus far, hidden behind the mysterious veils of forgotten history.
Our theme line ‘Heritage Clothing’ vocalizes the brand’s larger
purpose and its unique vision.
Equally symbolic is the red colour in our logo which represents the
first dye created by humans – madder red.
Bagru, the brand, engages with people from India and across the world in various ways
Block Printing Workshops
To create awareness and help craft connoisseurs develop skills and
learn the art of hand block printing with natural dyes, we conduct
regular workshops of varying durations (2 hours, 1 day, 2 days) for
beginners as well as professionals.
In the five years between April 2014 to March 2019, we have imparted
our invaluable learnings and industry knowledge about the craft, the
process, the logistics, and the business to over 4,000 enthusiasts
from diverse creative fields such as design (textile, fashion,
graphic, jewellery, interior) architecture, photography, filmmaking,
museum curation, and blogging.
Book your slot →
Research & Preservation
We have undertaken an ambitious project to preserve traditional
techniques and historical designs of hand block printing, especially
those that have been lost or damaged over time. It involves
extensive research and cataloguing of motifs, their meanings and
associations.
We have collected and catalogued over 2,000 designs so far. In our
indefatigable attempt at exploring and refining traditional
dye-making techniques, we also preserve several obscure oral
traditions and written sources.
Products
We have undertaken an ambitious project to preserve traditional
techniques and historical designs of hand block printing, especially
those that have been lost or damaged over time. It involves
extensive research and cataloguing of motifs, their meanings and
associations.
We have collected and catalogued over 2,000 designs so far. In our
indefatigable attempt at exploring and refining traditional
dye-making techniques, we also preserve several obscure oral
traditions and written sources.
Sustainable Processes
Fulfilling work environment
Supporting Artisans & NGOs
Efficient & Green Porcesses
Different ways to do Wholesale with us
Bagru, the brand, engages with people from India and across the world in various ways
Block Printing Workshops
To create awareness and help craft connoisseurs develop skills
and learn the art of hand block printing with natural dyes, we
conduct regular workshops of varying durations (2 hours, 1 day,
2 days) for beginners as well as professionals.
In the five years between April 2014 to March 2019, we have
imparted our invaluable learnings and industry knowledge about
the craft, the process, the logistics, and the business to over
4,000 enthusiasts from diverse creative fields such as design
(textile, fashion, graphic, jewellery, interior) architecture,
photography, filmmaking, museum curation, and blogging.
Book your slot →
Research & Preservation
We have undertaken an ambitious project to preserve traditional
techniques and historical designs of hand block printing,
especially those that have been lost or damaged over time. It
involves extensive research and cataloguing of motifs, their
meanings and associations.
We have collected and catalogued over 2,000 designs so far. In
our indefatigable attempt at exploring and refining traditional
dye-making techniques, we also preserve several obscure oral
traditions and written sources.
Products
At Bagru, we make diverse products out of hand-block-printed
fabrics, ranging from women’s clothes (unstitched fabrics,
kurtas, tops, blouses, sarees, pants, palazzos, skirts, shorts,
jackets, coats) to shirts for men, home furnishings (cushion
covers, bedsheets, bed covers, cotton rugs, Jaipuri quilts),
fashion accessories (stoles, scarfs, dupattas), notebooks,
journals, bags, pouches, toys, and hand-carved wooden blocks.
Suitable for both Indian and global markets, our
hand-block-printed fabrics are made from natural fibre. We use
cotton, linen, silk-cotton.
Sustainable Processes
Fulfilling work environment
Supporting Artisans & NGOs
Efficient & Green Processes
Wholesale with us
“
The spirit of Bagru has indeed come a long way. From a village of
traditional Chippa craftspeople, we have transformed its ethos into
a contemporary brand that derives its values from its culture and
history and is gaining ground in a rapidly changing world by
disrupting geographical, language and cultural boundaries.
Our endeavour is to let every lover of traditional crafts across the
globe experience the rich traditions of Bagru. Because it is an
experience unlike any other. Come, join us and help us take forward
this journey that started five centuries ago. Together, let’s be
part of this rich, glorious history.
”