We make biodegradable, eco-friendly, and mindful choices every step of the way
We pride in providing a thriving livelihood and a fulfilling work environment to our employees
We ensure they get premiums and we strive to give back through welfare programs
Our production process is smart and efficient. We use green energy and water harvesting and focus on minimizing as much waste as we can.
At Bagru, we take our responsibility toward the environment very
seriously. Our manufacturing process is sustainable, has a low negative
impact on ecology, and promotes the conservation of natural resources.
We start work at sunrise and shut operations by sunset.
Big on mindful and balanced living, we do not promote mindless hustle in any shape or form—no night shifts, no overtime, no thankless toil. We take the following measures to ensure we return to mother earth as much as we borrow from her.
Trees are our lifelines, benevolent benefactors. They give us all
and in abundance—greenery, oxygen, fruits, herbs, clean air,
shelter, rain. They prevent soil erosion and keep the environment
Over the years, we have planted more than 2,000 trees across Bagru village. Of these, about 1000 have survived. We continue to nurture them with a lot of love and care.
Hand block printing is a water-intensive industry. Since our water
consumption is large, it was imperative for us to use and conserve
it judiciously. All our units are therefore equipped with a
rainwater harvesting system (RWHS). It supplies about 100 lakh
liters of fresh rainwater every year to earth.
All the units also have effluent treatment plants (ETP), which help us recycle water that we use for various supporting activities.
To reduce our carbon footprint, we do not use fabrics made from
polyester, nylon, acrylic, or others sourced from fossil fibers.
We only use fabrics made of natural fibers. For our internal and
local transportation, we use e-rickshaws. We do not use disposable
plastic glasses/cups to serve tea to our staff/artisans.
We are also gradually reducing our dependence on electricity generated from coal or petroleum. We have taken various steps to switch to renewable sources and generate clean and sustainable energy:
We source raw materials that are grown locally. It helps us reduce
travel miles and the cost of our products drastically. We extract
the natural dyes that we use at the Bagru unit from flowers,
leaves, barks, roots, and gum of locally-grown trees like
pomegranate, indigo, harda, turmeric, dahura, marigold, acacia.
We also use minerals such as limestone and raw salt that are available within 200 km of our unit. We use natural fiber-based fabric i.e. cotton that is grown in abundance in Rajasthan and the neighboring state of Gujarat.
We strictly prohibit the use of chemicals that are hazardous to air or groundwater such as paints, oil, and ammonia in our production process.
To manage waste efficiently, we upcycle our leftover fabrics and create useful accessories, ropes, and carpets. Most of the accessories that we use in our garments and other products are made from recycled natural materials such as wood, coconuts, horns, metals, shells, and lac.
We regularly invite industry experts and thought leaders from other related sectors to showcase to them our efforts in sustainable manufacturing and tell them about its long-term environmental and economic benefits. Under this initiative, so far we have got installed more than 200 kVA solar plants and inspired over 100 manufacturers to reduce the use of disposable, single-use plastic and create rainwater harvesting systems on their premises.